The German Brand Award was initiated in 2016 by the German Rat für Formgebung, or Design Council. This year, it has honoured companies for their successful brand management for the second time. Mayer & Cie. has been one of them: At the award ceremony on June 29th 2017, Mayer & Cie. received a ‘Special Mention’. With this accolade the initiator recognises particular aspects in brand strategy and management. Both is necessary in order to link a company’s brand and self-concept. Mayer & Cie.’s green emblem stands for innovative, leading edge products. And for a company that has led the global circular knitting market for many years.
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