The day after tomorrow, today will be the day before yesterday.
How Mayer & Cie. see the future.
The advertising slogan is really happening: "The future in knitwear" has long been a practical reality at Mayer & Cie.
New technologies, new yarns, new areas of use - the future will open up a whole new range of new applications for knitted fabrics. A glimpse of this future has already been revealed to us in the new series of advertisements for Mayer & Cie., which can be found in all specialist magazines.
In the creative designers' vision, we are in the year 2020. Outer space has been explored and time travel is a reality. We live in peace with aliens, but the influence of these new neighbours on the human race is undeniable.
This was the initial idea, which took on more substance during discussions between the marketing and sales experts at Mayer & Cie. and the advertising agency. The subject was a demanding one and it was a challenge to turn it into something tangible: we show people of the future - the way we see ourselves tomorrow or perhaps in the year 2020. They are wearing extremely modern materials, as extreme as metallic knitted fabrics - all made on Mayer & Cie. circular knitting machines.
Idea and implementation:
H. P. Bauer Werbeberatung GmbH,
Stephan Hennings, Art, H. Peter Bauer, Konzept und Text,
www.h-p-bauer.de
Photography:
Jürgen Altmann, Stuttgart, www.juergenaltmann.de
Hair and make-up:
Alexander Becker, www.alexanderbecker.com
Collection:
Géraldine Klotter and Marietta Cayé,
University of Applied Sciences, Albstadt
[ Sep 03, 2002 ]
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Photographs from the photo shoot - the first product of a vision of the future:
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