Mayer & Cie.’s extended market strategy incorporating its new BasicLine machine series met with particular interest. The idea behind the machine series is to make high-performance technology accessible to a wider customer group by reducing manufacturing costs through the greatest possible degree of standardization. This is a strategy which benefits both sides, permitting even small-scale knitting factories with less spending power to sharpen their competitive edge on both a national and an international level, and at the same time opening up whole new markets for top-class German mechanical engineering firms – in this case Mayer & Cie. First sales contracts for BasicLine machines were concluded at the symposiums both in Egypt and Syria.